It is impossible to address the future of sustainability without first addressing our mindsets as consumers. We’re constantly chasing after the next big trend, fueling the success of fast fashion and encouraging a wasteful industry founded upon the concept of ephemerality. At leif, we are contributing by building products that leave as little impact on the environment as possible. We carefully evaluate each stage of our production process to reduce water, chemical, and material waste. The end result is a garment that you can feel good about — not just because it’s quality clothing, but also because it supports a great cause.
Better Ocean, Better Futures
At leif, we aim to reduce the amount of microplastic introduced into our oceans and redefine what it means to be a truly sustainable company.
Improving the environment is a significant undertaking, and we think that businesses should take the lead when it comes to reducing our ecological footprint. At leif, we are contributing by building products that leave as little impact on the environment as possible. We carefully evaluate each stage of our production process to reduce water, chemical, and material waste. The end result is a garment that you can feel good about — not just because it’s quality clothing, but also because it supports a great cause.
We, as a community, need to make a decisive effort to combat climate change and ocean pollution.
In order to set the standard for what sustainability means to us, we have outlined and committed to three broad goals: eliminating the shedding of microplastics from our products, sourcing only renewable or otherwise organic materials, and building products that last to combat fast fashion.
There are over 236,000 metric tons of microplastics in our oceans. And this plastic isn’t going anywhere, rather, it bypasses our water treatment systems and ends up in our drinking water and the bodies of marine organisms. A large part of this pollution comes from the fashion industry. Specifically, microplastics are released into our water systems when synthetic fabrics like polyester are washed. In 2019, our company made the commitment to eliminate all plastics from our supply chain, which includes our products, packaging, and promotional material. So far, we’ve found tremendous success in revising our production processes and developing plastic free solutions. The majority of synthetics and plastics are used in two areas: fabrics and materials used for garments and polyester wrapping used to package our garments leaving our factories. Since our initial sampling phase, we’ve shifted to eliminate the usage of polyester completely, packaging and shipping our garments in recycled papers and cardboards. We’ve also eliminated synthetics from our garments. Everything from our wash tags to our fabric composition is plastic free.
Cotton production is the number one application for toxic pesticides worldwide. Needless to say, the use of these pesticides is harmful for both the environment and the farmers growing cotton. That’s why we’re using only organic cotton and other renewable resources like bamboo in our products. Bamboo is an ideal resource for our garments. Besides having no natural pests and requiring a third of the water that cotton requires, bamboo regrows quickly after being cut, at a rate of 1-4 inches per day, prevents soil erosion, absorbs up to 12 tons of CO2 per hectare, and produces 30% more oxygen than hardwood forests per acre. It can be harvested without any environmental damage every three years on average, making it the ideal renewable resource for our garment production.
Fast fashion is amongst the world’s most wasteful and pollutive industries. With hundreds of millions of individual garments being produced and sold per year, it’s no surprise that companies like H&M and Zara continue to gain popularity. But the comforts of fast fashion come at a large environmental cost. The cheap nature of fast fashion garments results in a high turnover rate, contributing to the growing problem of textile waste. The methods used to mass manufacture cheap garments quickly are also extremely harmful for the environment. Worst of all, the throwaway culture that fast fashion promotes harms us as consumers, encouraging us to consume more and more without regard for our ecological footprint. To break the cycle of reliance on fast fashion, we’re building sustainable products that last.
We prioritize the usage of natural fibers and uses the most sustainable production methods available. We invest in fabric innovations to reduce our overall ecological footprint.
All the bamboo fibers used in our garments are created through the Lyocell Process, which is a closed-loop manufacturing process that retains over 99% of the water and solvent used. The solvent used to process the bamboo is non toxic and biodegradable as well.
Global Organic Textile Standard (GOTS) Oeko-Tex Standard 100 OCS Blended – Organic Content Standard OCS 100 – Organic Content Standard